Maarten Schenk
“In 2003, I had to explain to basically everybody what a blog is, that it’s not a forum, not a new ‘Geocities’, not a guestbook … Now blogging is common, the term is used on TV without further explanation, and all the big newspapers now publish blogs.’
“Do we have 1 million bloggers in Belgium? We hear all kinds of figures, but we don’t really know. DeBlogoloog aims to index all Belgian blogs: currently, my statistics show that at least 36 800 blogs are actually active, with an average of 4 000 posts per day. This is clearly an underestimation at this point, but the indexing process is ongoing.”
“Most popular blogs are on a self-hosted platform.”
“Blogs tend to stick together: mutual links, blogrolls, comments, … –> remains a small community.”
Julie Opstaele
“I work as product manager for Skynetblogs, but I always tell people I’m employed in the social sector.”
“You can meet a lot of interesting people through blogs: people with particular jobs (‘love coaches’), people with life threatening diseases, people in interracial relationships, students who discuss movies and attract thousands of readers, …”
Jesse Wynants & Gunter Boutsen
“A blog can be used to store one’s knowledge, and allows them share their visions with an audience. But you shouldn’t expect too much from your readers’ comments: they usually come from the same people, and they’re not always nice.”
“Sometimes, blog meetings are organized, which allows you to meet other bloggers in real life. The only problem is that bloggers tend to be quite ugly.”
“Blogs talking about brands are always more interesting when they’re not launched by the companies behind those brands.”
“Blogging requires planning. It takes too much effort to blog frequently (enough) without planning.”
“When I was in Thailand with friends, we witnessed an uproar. I got my video content about the whole thing on my blog a lot faster than the journalists next to me got it on their website, let alone in their newspaper or television broadcast.”
“People who subscribe to RSS feeds are fans, people who comment are groupies.”
Sven Marievoet
“The first thing you need if you want to run advertising campaigns on blogs, is … blogs.”
“Advertisers tend to run campaigns only on blogs they know, we throw in a few extra free of charge, in order to grow organically.”
Kris Hoet
“If you don’t care to read blogs, don’t even bother about starting the engagement.”
“Join the conversation (preferably with relevant comments) on other blogs, but be careful: don’t push things, don’t start a fight, …”
“Everyone’s a customer. It doesn’t matter if you purchase a product or service, but you need to think about how you could convince anyone, also potential employees, advocates, possible influencers to others, …”
Adhese heeft een 60-tal blogs waarop je kunt adverteren. Ze gaan daarvoor specifiek op zoek naar blogs per campagne. Sven zegt ook dat bvb De Standaard haar blogs als aparte advertentiekanaal zal aanbieden.
